Build roles, not just swatches
A brand palette becomes useful when each color has a purpose. Define a primary brand color, secondary colors, background and surface neutrals, text colors, and one or two accents.
Check contrast early
Use Rich Palette’s accessibility tools to test common text/background combinations before those colors spread across your website, social graphics, and templates.
Take this idea into Rich Palette™.
Generate variations, compare harmonies, test accessibility, save the palette to your library, and build a reusable color system for your project.
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